Use a permalink structure that includes keywords

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. If you create high-quality pieces of informative content on your website page-to-page, you will rank. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about.

How To Start A Local Lead Generation Business

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Doing so will dramatically bias outcomes in your favor. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts.

Advanced off-page SEO principles

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. Long tail SEO can attract traffic. Make it easier for search engines to index your website. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments.

Try to Go for Longer, Scannable Posts

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site." Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are).

Look for scraped content on your competitors' site

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site.

Specific is the new epic content

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing."