Multiply your keyword ideas

If you're anything like me, then you're looking to understand why certain things work the way they do. Don't commit the cardinal sin of letting dots ruin your page descriptions Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines.

Your content marketing campaign will fail unless you integrate SEO

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Local businesses can’t be fully evaluated on the basis of links.

Make it more likely that other websites will link to you

One of the most common misconceptions is that blogging on your own site is going to help your SEO. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Local search success can be achieved by SEO. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back…

Every website needs a a proper call-to-action

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free." Add structured data markup in your website's code to include vital business information for Google to find and showcase. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent.

Google and long keyphrases

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Use internal links with clear and informative anchor text. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates.

Relevance is the key issue for link building

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Don’t duplicate title tags across your website, as this can negatively impact your visibility Prioritize keywords and phrases, plurals, singulars and misspellings. One of the most time-consuming parts about link-building is actually finding places that will give you links. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words.